The department shall design a Share the Road registration plate. Upon application of any person, accompanied by a fee of $40, which shall be in addition to the registration fee, the department shall issue the plate for a passenger car or truck with a registered gross weight of not more than 14,000 pounds or a motor home. The fee shall be used exclusively to maintain the department's central office position of Bicycle and Pedestrian Coordinator and to fund highway pedalcycle signage approved by the department.