Upon the request of a licensed limited winery which qualifies as a tourist attraction, the Department of Transportation shall review the request and determine if such signage is in accordance with department guidelines and if space exists for the signs. If acceptable, the department shall authorize signage on the rights-of-way of primary and secondary highways. The signs, including an appropriate emblem, shall conform to Department of Transportation guidelines. The cost of manufacturing and installing such signs shall be borne by the requesting tourist attraction.