A funeral firm shall present for information and review a printed or typewritten price list to individuals who inquire in person about caskets or alternative containers. The funeral firm may neither discuss nor show caskets or alternative containers until a casket price list is offered to the customer. The list must contain at least the retail price of each casket and alternative container offered which does not require special ordering; supplier name; model name or number; species of wood, kind and gauge of metal or other construction material; description of the interior; and the effective date of the price list. The list must contain the true funeral firm name and address as registered with the department and a caption describing the list as a "Casket Price List." In lieu of a written list, other formats, such as notebooks, brochures or charts may be used if they contain the same information as required in a printed or typewritten list and are displayed in a clear and conspicuous manner.