(a) At the initiation of a sales or rental program by the housing company or as directed by the division, the housing company must place an advertisement, approved by the division, in the media most likely to be used by applicants, including publications and outlets serving minority populations as approved by the division, so that all segments of the public are aware of the availability of apartments. The advertisement shall include the words “Equal Housing Opportunity” and “Supervised by the New York State Division of Housing and Community Renewal” in the copy.

(b) The advertisement should also specify that the number of applications may be limited. Applications will be mailed only to persons making inquiries on or before the date as specified in the advertisement. All such applications must be mailed at one time to provide an equal opportunity for all applicants.

(c) Applications will be mailed to persons making inquiries after the closing date only if there are insufficient applications to meet the project needs. Such applications, not in excess of estimated project needs, will be issued according to date of receipt of inquiry.