The Commissioner of Economic Development is authorized and directed to collect, compile and distribute information and literature as to the facilities, advantages and attractions of the State of New York, the historical and scenic points and places of interest within the State and the transportation and highway facilities of the State. In discharge of this power, the commissioner may enter into a contract for services relative to the publication of a State travel guide, in one or more seasonal editions, to promote tourism. Such contract may provide for the sale of advertising by the contractor, which advertising shall not exceed 30 percent of the space available in the State travel guide. The purpose of these rules and regulations is to set forth the methods and procedures governing the preparation of bids, selection of a contractor and the publication of the State travel guide.