(a) No licensee or agent or subagent engaged in money transmission, except one engaged exclusively in the sale or issuance of travelers checks and/or money orders, shall advertise its money transmission services without including the name of the licensee and the legend that such licensee is “Licensed as a Money Transmitter by the New York State Department of Financial Services.”

(b) No licensee or agent and subagent who sells or issues travelers checks or money orders in this State shall advertise its business in New York without including the legend: “Licensed as a Money Transmitter by the New York State Department of Financial Services.”

(c) Every licensee and designated agent and subagent shall maintain a complete file of its advertisements (including commercial scripts of all radio and television broadcasts) for examination by the superintendent for a period of at least two years from the date of publication.

(d) The legend required in subdivisions (a) and (b) of this section shall apply only to advertising in New York State.