(a) Commissioner means the Commissioner of Agriculture and Markets of the State of New York.

(b) Brand name means the particular word or phrase utilized by a person who sells or offers for sale a food product, which word or phrase identifies or promotes said food product, and which distinguishes said food product from the same or a similar food product sold or offered for sale by another person.

(c) Imitation cheese means a food which is similar in texture, color, flavor, taste and appearance to a cheese, or a variety thereof, which is identified, described or defined in Part 17 of this Title, but does not meet a description, identity or definition for cheese as set forth therein.

(d) Imitation cheese food means any food which is similar in texture, color, flavor, taste and appearance to the food defined in sections 17.91, 17.92, 17.100, 17.101 or 17.102 of Part 17 of this Title, but does not meet the definition set forth in the appropriate section.

(e) Label means any portion of a package or any material affixed thereto which sets forth the brand name or product designation of the food.

(f) Menu means any written material which sets forth the food product sold or offered for sale.

(g) Package means the exterior of the container which holds the imitation cheese or the imitation cheese food, or which holds the food which contains imitation cheese or imitation cheese food.

(h) Person means any person, firm, corporation, copartnership, associated cooperative corporation and unincorporated association.

(i) Product designation means the name commonly associated with the food product which has such appearance, color, consistency, ingredients (and arrangement and mixture thereof), taste and texture.

(j) Service food establishment means a place where food is prepared and intended for individual portion service and includes the site at which the individual portions are provided, whether consumption occurs on the premises or off the premises after carryout by the consumer. For the purposes of this Part, the term service food establishment includes, but is not limited to, restaurants, soda fountains, taverns, bars, pizzerias and any food service section in any retail food store, drug store or general merchandise store.