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§ 11-704. Factors considered

West's Annotated Code of MarylandCommercial Law

West's Annotated Code of Maryland
Commercial Law
Title 11. Trade Regulation
Subtitle 7. False Advertising (Refs & Annos)
MD Code, Commercial Law, § 11-704
§ 11-704. Factors considered
Currentness
To determine if an advertisement is misleading, the following, in addition to any other appropriate considerations, shall be considered:
(1) Any representation made by statement, word, design, device, or sound, whether alone or together; and
(2) The extent to which the advertisement fails to reveal a fact which, in light of any representation made, is material with respect to the advertised commodity or service under conditions which are:
(i) Customary or usual; or
(ii) Described in the advertisement.

Credits

Added by Acts 1975, c. 49, § 3, eff. July 1, 1975.
Formerly Art. 27, § 195A.
MD Code, Commercial Law, § 11-704, MD COML § 11-704
Current through legislation effective through April 9, 2023, from the 2024 Regular Session of the General Assembly. Some statute sections may be more current, see credits for details.
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