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§ 17-527.2. Advertising restrictions

West's Annotated Code of MarylandBusiness Occupations and Professions

West's Annotated Code of Maryland
Business Occupations and Professions
Title 17. Real Estate Brokers (Refs & Annos)
Subtitle 5. Miscellaneous Provisions (Refs & Annos)
Part II. General Miscellaneous Provisions
MD Code, Business Occupations & Professions, § 17-527.2
§ 17-527.2. Advertising restrictions
Currentness
Definitions
(a)(1) In this section the following words have the meanings indicated.
(2) “Advertise” means the use of any oral, written, or visual advertisement by a licensed real estate salesperson, licensed real estate broker, licensed associate real estate broker, or other person on behalf of a licensed real estate salesperson, licensed real estate broker, or licensed associate real estate broker.
(3)(i) “Advertisement” means, unless the context requires otherwise, any oral, written, or printed media advertisement.
(ii) “Advertisement” includes any correspondence, mailing, newsletter, brochure, business card, for sale or for lease sign and sign rider, promotional item, automobile signage, telephone directory listing, television announcement, radio announcement, telephone solicitation, and World Wide Web and Internet voice-overs.
(4)(i) “Designated name” means the individual name of a licensed real estate salesperson, licensed real estate broker, or licensed associate real estate broker other than the licensed real estate salesperson's, licensed real estate broker's, or licensed associate real estate broker's full legal name.
(ii) “Designated name” includes a first name, nickname, or last name.
Conspicuous use of name in advertisements required
(b) A licensed real estate salesperson, licensed real estate broker, or licensed associate real estate broker may not advertise unless:
(1) the name or designated name of the licensed real estate salesperson, licensed real estate broker, or licensed associate real estate broker, as the name or designated name appears on the license certificate and pocket card issued by the Commission, is meaningfully and conspicuously included in the advertisement; and
(2) the name of the business with which the licensed real estate salesperson, licensed real estate broker, or licensed associate real estate broker is affiliated:
(i) is meaningfully and conspicuously included in the advertisement; and
(ii) is the full name of the business and not a logo used by the business.

Credits

Added by Acts 2002, c. 583, § 1, eff. Oct. 1, 2002. Amended by Acts 2003, c. 368, § 1, eff. Oct. 1, 2003; Acts 2004, c. 514, § 1, eff. Oct. 1, 2004.
MD Code, Business Occupations & Professions, § 17-527.2, MD BUS OCCUP & PROF § 17-527.2
Current through legislation effective through April 9, 2023, from the 2024 Regular Session of the General Assembly. Some statute sections may be more current, see credits for details.
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