(a) A change of organization name is a “material modification”.

(b) An organization name will be considered deceptive if it suggests the quality of care furnished by the organization or if it suggests that the cost of workers' compensation health care provided to employees is lower than the cost of similar health care purchased elsewhere, and in any such case the express or implied representation contained in the organization name is demonstrably untrue or is not supported by substantial evidence at all times while such name is used by the organization. Nothing in this subsection limits or restricts the Administrative Director from a determination that an organization or solicitor firm name is deceptive for reasons other than those stated herein.