(a) No licensee or any employee or agent of the licensee shall advertise, discuss or otherwise promote traffic violator school enrollment in any office of the department or in any court or within 500 feet of any court. The outside perimeter of the property on which any court resides is the beginning point for calculating the straight-line 500 foot distance.

(b) The full name of a traffic violator school, the address of the principal business office as shown in department records, and the traffic violator school's license number shall be used in all media of advertising, including telephone listings, internet sites, or printed ads.

(c) No traffic violator school shall advertise that it is approved by the department; however, the traffic violator school may refer to the fact that it is licensed by the department.

(d) A traffic violator school name shall be considered a form of advertising. A traffic violator school shall conduct its business pursuant to any claims, actual or implied, that are included in its name.

(e) A traffic violator school shall not use any name other than the departmentally approved business name or also known as (aka) name in any advertising or on any traffic violator school website or any site to which a traffic violator is directed.