(a) No product or any of its wrappers, packaging, or other containers shall bear any false or misleading marking, label, or other labeling and no statement, word, picture, design, or device that conveys any false impression or gives any false indication of origin or quality or is otherwise false or misleading shall appear in any marking or other labeling. No product shall be wholly or partly enclosed in any wrapper, packaging, or other container that is so made, formed, or filled as to be misleading.

(b) When a product is labeled with a specific smoke (e.g. Hickory Smoked), then it must be smoked 100% with that particular wood. All smoke must be generated from hardwood, hardwood sawdust, corncobs, or from natural liquid smoke that has been transformed into a true gaseous state by the application of direct heat.

(c) Labels and containers of products shall comply with the requirements of 9 CFR section 317.8(b) (2006). Reference in section 317.8(b) to section 317.4 shall be deemed to refer to section 909.3 of this subchapter.