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§ 160.04. License Plate Program Sponsor Application.


Barclays Official California Code of Regulations Currentness
Title 13. Motor Vehicles
Division 1. Department of Motor Vehicles
Chapter 1. Department of Motor Vehicles
Article 3.1. Special Interest License Plates (Refs & Annos)
13 CCR § 160.04
§ 160.04. License Plate Program Sponsor Application.
At the time a plate program is requested, the sponsor shall:
(a) Submit to the department a CA Department of Motor Vehicles License Plate Template, form REG 933 (VER. 9/6/2016), incorporated here by reference, specifying the proposed plate design containing a distinctive design, decal or descriptive message that meets all of the following:
(1) Contains an image or message no greater than 2 inches by 3 inches to be located to the left of the registration number; and
(2) A message of no more than 5/8th inch high and 5 inches wide to be printed beneath the registration number, and that uses four colors or fewer, that are distinct from the color used by the department for the registration number.
(3) Does not contain a message that is offensive to good taste and decency as those terms are defined in section 170.00(c)(7)(D);
(4) Does not contain copyrighted material, or the commercial property, logo, slogan, message or motto of a non-governmental entity, either for-profit or non-profit, unless expressly allowed in the Vehicle Code and for which a valid Licensing Agreement or other evidence demonstrates the use of the material on a plate is authorized by the copyright or trademark holder(s);
(5) Incorporates the location, font and color of the word “California” or “Cal” in current use by the department on regular series plates;
(6) If the background color is designed as a non-white color, the color shall be sufficiently contrasted with the color of the registration number in use on standard plates to provide legibility, reflectivity and visibility equivalent to the standard plate issued by the department at the time of the application. Any design must meet the following standards after testing by the Department of California Highway Patrol (CHP):
(A) The registration number must be clear and legible to a person with 20/20 vision in daylight from a distance of 75 feet, and in darkness with low-beam headlamps from 75 feet; and
(B) The registration number must be able to be accurately perceived by Automated License Plate Reader technology in use in California from a distance of 75 feet at daytime, dusk and nighttime.
(7) The image and message contain content that is required by the Vehicle Code and is suitable as government speech in the estimation of the department.
(8) Full-plate graphics are prohibited unless allowed by the specific section of the Vehicle Code directing a sponsor to develop or adopt a plate with a full-plate graphic. A single uniform color background is not a full plate graphic.
(b) The sponsor must agree in writing that it will waive any claims against the department and will indemnify and hold harmless the State of California, including the California Department of Motor Vehicles, from and against any and all claims, liabilities, costs, and expenses stemming from the issuance of the plate, including but not limited to responding to claims that the selected design causes injury to the civil or property rights of any person.
(c) The sponsor must develop and submit to the department for approval a marketing plan that:
(1) Describes all of the marketing tools, such as written or print documents or brochures, webpages, e-mail or electronic solicitation, mass media usage, or other tools, to be used in the marketing campaign for the proposed plate program;
(2) Includes a sample of all written or electronic messages or images suitable for a brochure, e-mail and marketing materials that will be used to solicit potential participants; and
(d) The sponsor must submit to the department a financial plan stating the intended use of the revenue generated by the license plate program. The financial plan shall itemize expected administrative costs and explain the rationale for determining the percentage of anticipated revenue that will be used for administrative costs.
Note: Authority cited: Sections 1651 and 5110, Vehicle Code. Reference: Sections 4466, 4609, 4850, 4851, 5024, 5105, 5155, 5156, 5159 and 5160, Vehicle Code; and Walker v. Texas 135 S.Ct. 2239 (2015).
1. New section filed 11-20-2017; operative 1-1-2018 (Register 2017, No. 47).
This database is current through 5/15/20 Register 2020, No. 20
13 CCR § 160.04, 13 CA ADC § 160.04
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