A. The purpose of this Rule is to require producers, as defined in this Rule, to act in the best interest of the consumer when making a recommendation of an annuity and to require insurers to establish and maintain a system to supervise recommendations so that the insurance needs and financial objectives of consumers at the time of the transaction are effectively addressed.

B. Nothing herein shall be construed to create or imply a private cause of action for a violation of this Rule or to subject a producer to civil liability under the best interest standard of care outlined in Section 6 of this Rule or under standards governing the conduct of a fiduciary or a fiduciary relationship.