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054.00.41-11. Disparaging Comparisons and Statements.

AR ADC 054.00.41-11Arkansas Administrative Code

West's Arkansas Administrative Code
Title 054. Insurance Department
Division 00.
Rule 41. Advertisement of Medicare Supplement Insurance
Ark. Admin. Code 054.00.41-11
054.00.41-11. Disparaging Comparisons and Statements.
Currentness
A. An advertisement shall not directly or indirectly make unfair or incomplete comparisons of policies or benefits or comparisons of noncomparable policies of other insurers, and shall not disparage competitors, their policies, services or business methods, and shall not disparage or unfairly minimize competing methods of marketing insurance. This requirement shall not preclude health maintenance organizations, prepaid health plans and other direct service organizations from explaining how their health benefits products differ from indemnity insurance products.
(1) An advertisement shall not contain statements such as “no red tape” or “here is all you do to receive benefits”.
(2) Advertisements which state or imply that competing insurance coverages customarily contain certain exceptions, reductions, or limitations not contained in the advertised policies are unacceptable unless such exceptions, reductions, or limitations are contained in a substantial majority of such competing coverages.
(3) Advertisements which state or imply that an insurer's premiums are lower or that its loss ratios are higher because its organizational structure differs from that of competing insurers are unacceptable.
Current with amendments received through May 15, 2024. Some sections may be more current, see credit for details.
Ark. Admin. Code 054.00.41-11, AR ADC 054.00.41-11
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