054.00.41-6. FORM AND CONTENT OF ADVERTISEMENTS
AR ADC 054.00.41-6Arkansas Administrative Code
Ark. Admin. Code 054.00.41-6
054.00.41-6. FORM AND CONTENT OF ADVERTISEMENTS
A. The format and content of a Medicare Supplement Insurance advertisement shall be sufficiently complete and clear to avoid deception or the capacity or tendency to mislead or deceive. Whether an advertisement has a capacity or tendency to mislead or deceive shall be determined by the Commissioner of Insurance from the overall impression that the advertisement may be reasonably expected to create upon a person of average education or intelligence, within the segment of the public to which it is directed.
C. An insurer must clearly identify its Medicare Supplement Insurance policy as an insurance policy. A policy trade name must be followed by the words...” Insurance Policy” or similar words clearly identifying the fact that an insurance policy or health benefits product (in the case of health maintenance organizations, prepaid health plans and other direct service organizations) is being offered.
E. No insurer, agent, broker, producer, solicitor or other person shall solicit residents of this State for the purchase of Medicare Supplement Insurance through the use of a true or fictitious name which is deceptive or misleading with regard to the status, character, or proprietary or representative capacity of such person or the true purpose of the advertisement.
Current with amendments received through February 15, 2024. Some sections may be more current, see credit for details.
Ark. Admin. Code 054.00.41-6, AR ADC 054.00.41-6
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