A. This Rule shall apply to any “Advertisement” of Medicare Supplement Insurance as that term is defined herein, unless otherwise specified in this Rule, which the insurer knows or reasonably should know is intended for presentation, distribution or dissemination in this State when such presentation, distribution or dissemination is made either directly or indirectly by or on behalf of an insurer, agent, broker, producer or solicitor, as those terms are defined in the Insurance Code of this State.

B. Every insurer shall establish and at all times maintain a system of control over the content, form, and method of dissemination of all of its Medicare Supplement Insurance advertisements. All such advertisements, regardless of by whom written, created, designed or presented, shall be the responsibility of the insurers benefiting directly or indirectly from their dissemination.

C. Advertising materials, other than an institutional advertisement or an invitation to inquire which are reproduced in quantity shall be identified by form numbers or other identifying means. Such identification shall be sufficient to distinguish an advertisement from any other advertising materials, policies, applications or other materials used by the insurer.